It has been 3 years i have been a part of the recruitment industry and one thing which really has bothered me too much is that why Organizations do not care about creating a good candidate experience
We would do anything to bring a candidate to the interview table however once we see that he or she is not relevant to our needs or doesn’t matches the competency we require, we tend to give a cold shoulder to them.
Personally if you ask me this is a deterrent and a heinous crime organizations commit to their Employer brand.
It is imperative for us to ensure that from the time we approach a candidate to the time we decide to hire or not hire him, we have a one to one communication and professional experience created for those job seekers, so even if we do not hire him or her, they don’t leave with a bad taste in mouth for the organization.
A great candidate experience ensures that the guy refers someone else who might be suitable for that role and would be a brand ambassador in himself for your company. A poor candidate experience would lead to exponential bad word being spread about the company.
Organizations should identify the “job seeker” touch points and via mediums like email, phone or sms ensure that the communication is being made to them. This makes it all the more important that companies hire consultants and recruitment firms who understand this concept and are able to drive this concept of creating a great “job seeker” experience as consultants form an extended arm of companies – Recruitment / HR teams.
So all those HR people around make sure we understand this very important and critical aspect of recruitment and integrate “Ensuring Great candidate experience” into the DNA of your recruitment strategy.
Good Luck – Muskan Bhatia
