Senior Salesforce Marketing Cloud Developer

Domain: Telecom

Mandatory Skills:

• Salesforce Marketing Cloud with Pardot

Desired Skills:

• Salesforce Marketing Cloud with Pardot
• LWC (Lightning Web Components), Apex, triggers, flows, and integrations along with the configurations

Responsibilities:

• Develop and deploy solutions in Salesforce Marketing Cloud with a strong focus on Pardot.
• Lead the implementation, configuration, data migration, and integration of Pardot with Salesforce.
• Design and create new landing pages in Pardot and ensure seamless integration with prospect generation systems, including Salesforce and external websites.
• Migrate data and content from Eloqua to Pardot, ensuring data integrity and continuity.
• Create and map fields between Salesforce and Pardot to ensure accurate data flow and reporting.
• Perform 3rd party system integrations with Pardot, ensuring all systems work together seamlessly.
• Utilize LWC, Apex, triggers, flows, and other configurations to enhance the functionality of Salesforce and Pardot.
• Understand and track marketing KPIs, including email marketing and conversion metrics, to optimize marketing strategies.
• Provide support and maintenance for marketing automation systems, ensuring high availability and performance.
• Collaborate with USA-based senior management and other stakeholders to understand requirements and deliver high-quality solutions.
• Stay updated with the latest trends and best practices in Salesforce Marketing Cloud and Pardot.
• Ensure compliance with industry standards and data protection regulations.

Qualifications:

• Overall 7+ years of hands-on experience in developing and deploying Salesforce Marketing Cloud solutions.
• 3 to 5 years of experience specifically in Pardot implementation, configuration, and data migration.
• Experience and knowledge of Eloqua content and flows (landing pages, email templates, data cleaning routines) is a plus.
• Strong understanding of marketing KPIs and metrics related to email marketing and conversions.
• Proven experience in designing and developing landing pages and integrating them with Salesforce and other web properties.
• Solid experience with Salesforce development, including LWC, Apex, triggers, flows, and system integrations.
• Highly organized with the ability to multitask and manage multiple projects simultaneously.
• Certified in Salesforce Marketing Cloud/Pardot.
• Experience working with senior management levels within the organization or client organization, preferably within the USA.
• Excellent communication skills, both verbal and written.