Assistant Manager BTL Marketing

Responsibilities
* Plan and execution retail marketing activities locally and regionally i.e. BTL activities, store branding, and trade partner’s events and product video activations.
* Prepare and circulate promotion videos of offers, schemes, and announcements for franchisee partners.
* Create & enhance brand visibility for the general trade channel.
* Responsible to execute communication, offers & creative for BTL collaterals, print materials, creatively adapts & video development.
* Responsible to generate reports of activity planned & executed & footfalls/sales store-wise and justification of ROI (as per budgets).
* Responsible for Agency coordination for designs and prints & internally with the logistics team for dispatch of all brand & product-related POS materials.
Requirements and skills
* Educational qualification – Any graduate
* Industry background – Any
* Work experience – Well versed with BTL Marketing
* Communication skills – Excellent, both written and verbal.
Competencies –
* Strong interpersonal skills to be able to deal with people at all levels
* A go-getter person with a positive attitude
* Good networking skills
* Excellent persuasion skill